BBA Brand Management and Communication

SEMESTER 1

Management Fundamentals

Accounting for Business

Managerial Economics

English communication -I

Environmental Studies

Any 1 from the Electives

Any 1 from the Electives

SEMESTER 2

Organizational Behaviour

Marketing Management

Research Methodology

English communication -II

Business Communication

Any 1 from the Electives

Any 1 from the Electives

SEMESTER 3

Human Resource Management

Business and Brands

Financial Management

Consumer Behaviour

English communication – III

Any 1 from the GEC Group

Human value & Professional ethics

SEMESTER 4

Advertising Management

Services Marketing

English communication – IV

Any 1 from the GEC Group

Any 1 from the SEC Group

Any 1 from the SEC Group

SEEMESTER 5

Strategic Management

Open Elective -1

Select 1 course from the corresponding DSE group

Select 1 course from the corresponding DSE group

Summer Training Report

SEMESTER 6

Open Elective -2

Select 1 course from the corresponding DSE group

Select 1 course from the corresponding DSE group

Dissertation Report (Field Work/MSR)