Digital Marketing

Week-1

Introduction to Digital Marketing

Introduction to Digital Marketing

The 4-Cs of Digital Marketing

Customer Persona

Comparing digital and offline marketing

Introduction to Google Analytics and Webmaster tools

Introduction to sales funnels 

SEO-Keyword Planning

Introduction to SEO

Inbound Vs Outbound traffic

Keyword Planning

Domain Authority

Page Authority

Using Moz Toolbar 

Handouts: 

List of Keyword research tools 

Keyword research plan

Week-2

SEO-On Page

Understanding how Google search works

On-Page SEO

Optimizing Text

Optimizing Images Using Meta Tags

URL Structure

Redirects

Handling duplicate content

Site Speed

Using Webmaster tool for On Page SEO 

SEO-Off Page

Off Page SEO

Link Building Technique

How to get Backlinks

How to build content for Backlinks

Using media and PR for Backlinks

Internal Linking

Using Webmaster for Off Page SEO

Using SEO Powersuite to track keyword Ranking 

Week-3

Social Media Marketing-1

Introduction to Social Media

How to get referral traffic from other sites

How to get Social Media referral traffic

Driving referral traffic from Facebook

Driving referral traffic from LinkedIn

Driving referral traffic from YouTube

Driving referral traffic from Twitter

Other sources of Organic traffic 

Social Media Marketing-2

Running ads on Facebook,LinkedIn,YouTube and Twitter

Using URL tagging and Google Analytics to track these paid campaigns 

Week-4

Search Engine Marketing-Google Adword

Introduction to Google search ads

Sources for paid traffic

Creating Ads in Google AdWords

Display advertising

Creating and Managing your Ad Campaign 

Email Marketing

Introduction to Email Marketing

Email Marketing Cycle

Building Email List

Creating a lead magnet

Setting up a squeeze page

Tackling spam

Effective Content strategies

Tips to improve conversion 

Week-5

Affiliate Marketing

Introduction to Affiliate marketing

How Affiliate Marketing Works

Major Affiliate Marketing channels

How to set up and run Affiliate Marketing

Making money from Affiliate Marketing as a blogger 

Understanding Google Analytics

Introduction to Google Analytics

Introduction to sales funnel

Using Google Analytics to understand visitor behavior

Heat Maps

Introduction to Landing Pages

Using Unbounce to create an effective landing page 

Week-6

Mastering Google Analytics-1

Conversions & Goals

Ecommerce Analytics

Multi Channel Funnels

Adwords Analytics

Tracking website performance using Google Analytics

Tracking form submissions and clicks using events

Optimizing the overall campaign performance 

Mastering Google Analytics-2

Introduction to Enhanced Ecommerce in Google Analytics

Learning from your competitors

Using Tools for competitive analysis 

 Week-1

Introduction to Digital Marketing

Introduction to Digital Marketing

The 4-Cs of Digital Marketing

Customer Persona

Comparing digital and offline marketing

Introduction to Google Analytics and Webmaster tools

Introduction to sales funnels 

SEO-Keyword Planning

Introduction to SEO

Inbound Vs Outbound traffic

Keyword Planning

Domain Authority

Page Authority

Using Moz Toolbar 

Handouts: 

List of Keyword research tools 

Keyword research plan

Week-2

SEO-On Page

Understanding how Google search works

On-Page SEO

Optimizing Text

Optimizing Images Using Meta Tags

URL Structure

Redirects

Handling duplicate content

Site Speed

Using Webmaster tool for On Page SEO 

SEO-Off Page

Off Page SEO

Link Building Technique

How to get Backlinks

How to build content for Backlinks

Using media and PR for Backlinks

Internal Linking

Using Webmaster for Off Page SEO

Using SEO Powersuite to track keyword Ranking 

Week-3

Social Media Marketing-1

Introduction to Social Media

How to get referral traffic from other sites

How to get Social Media referral traffic

Driving referral traffic from Facebook

Driving referral traffic from LinkedIn

Driving referral traffic from YouTube

Driving referral traffic from Twitter

Other sources of Organic traffic 

Social Media Marketing-2

Running ads on Facebook,LinkedIn,YouTube and Twitter

Using URL tagging and Google Analytics to track these paid campaigns 

Week-4

Search Engine Marketing-Google Adword

Introduction to Google search ads

Sources for paid traffic

Creating Ads in Google AdWords

Display advertising

Creating and Managing your Ad Campaign 

Email Marketing

Introduction to Email Marketing

Email Marketing Cycle

Building Email List

Creating a lead magnet

Setting up a squeeze page

Tackling spam

Effective Content strategies

Tips to improve conversion 

Week-5

Affiliate Marketing

Introduction to Affiliate marketing

How Affiliate Marketing Works

Major Affiliate Marketing channels

How to set up and run Affiliate Marketing

Making money from Affiliate Marketing as a blogger 

Understanding Google Analytics

Introduction to Google Analytics

Introduction to sales funnel

Using Google Analytics to understand visitor behavior

Heat Maps

Introduction to Landing Pages

Using Unbounce to create an effective landing page 

Week-6

Mastering Google Analytics-1

Conversions & Goals

Ecommerce Analytics

Multi Channel Funnels

Adwords Analytics

Tracking website performance using Google Analytics

Tracking form submissions and clicks using events

Optimizing the overall campaign performance 

Mastering Google Analytics-2

Introduction to Enhanced Ecommerce in Google Analytics

Learning from your competitors

Using Tools for competitive analysis