Digital Marketing Training Provided by Technogeeks Training Institute in Pune,Aundh
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Week-1
Introduction to
Digital Marketing
Introduction to
Digital Marketing
The 4-Cs of
Digital Marketing
Customer
Persona
Comparing
digital and offline marketing
Introduction to
Google Analytics and Webmaster tools
Introduction to
sales funnels
SEO-Keyword
Planning
Introduction to
SEO
Inbound Vs
Outbound traffic
Keyword Planning
Domain
Authority
Page Authority
Using Moz
Toolbar
Handouts:
List of Keyword
research tools
Keyword
research plan
Week-2
SEO-On Page
Understanding
how Google search works
On-Page SEO
Optimizing Text
Optimizing
Images Using Meta Tags
URL Structure
Redirects
Handling
duplicate content
Site Speed
Using Webmaster
tool for On Page SEO
SEO-Off Page
Off Page SEO
Link Building
Technique
How to get
Backlinks
How to build
content for Backlinks
Using media and
PR for Backlinks
Internal
Linking
Using Webmaster
for Off Page SEO
Using SEO
Powersuite to track keyword Ranking
Week-3
Social Media
Marketing-1
Introduction to
Social Media
How to get
referral traffic from other sites
How to get
Social Media referral traffic
Driving
referral traffic from Facebook
Driving
referral traffic from LinkedIn
Driving
referral traffic from YouTube
Driving
referral traffic from Twitter
Other sources of Organic traffic
Social Media
Marketing-2
Running ads on
Facebook,LinkedIn,YouTube and Twitter
Using URL
tagging and Google Analytics to track these paid campaigns
Week-4
Search Engine
Marketing-Google Adword
Introduction to
Google search ads
Sources for
paid traffic
Creating Ads in
Google AdWords
Display
advertising
Creating and
Managing your Ad Campaign
Email Marketing
Introduction to
Email Marketing
Email Marketing
Cycle
Building Email
List
Creating a lead
magnet
Setting up a
squeeze page
Tackling spam
Effective
Content strategies
Tips to improve
conversion
Week-5
Affiliate
Marketing
Introduction to
Affiliate marketing
How Affiliate
Marketing Works
Major Affiliate
Marketing channels
How to set up
and run Affiliate Marketing
Making money
from Affiliate Marketing as a blogger
Understanding
Google Analytics
Introduction to
Google Analytics
Introduction to
sales funnel
Using Google
Analytics to understand visitor behavior
Heat Maps
Introduction to
Landing Pages
Using Unbounce
to create an effective landing page
Week-6
Mastering
Google Analytics-1
Conversions
& Goals
Ecommerce
Analytics
Multi Channel
Funnels
Adwords
Analytics
Tracking
website performance using Google Analytics
Tracking form
submissions and clicks using events
Optimizing the
overall campaign performance
Mastering
Google Analytics-2
Introduction to
Enhanced Ecommerce in Google Analytics
Learning from
your competitors
Using Tools for
competitive analysis
Introduction to
Digital Marketing
Introduction to
Digital Marketing
The 4-Cs of
Digital Marketing
Customer
Persona
Comparing
digital and offline marketing
Introduction to
Google Analytics and Webmaster tools
Introduction to
sales funnels
SEO-Keyword
Planning
Introduction to
SEO
Inbound Vs
Outbound traffic
Keyword Planning
Domain
Authority
Page Authority
Using Moz
Toolbar
Handouts:
List of Keyword
research tools
Keyword
research plan
Week-2
SEO-On Page
Understanding
how Google search works
On-Page SEO
Optimizing Text
Optimizing
Images Using Meta Tags
URL Structure
Redirects
Handling
duplicate content
Site Speed
Using Webmaster
tool for On Page SEO
SEO-Off Page
Off Page SEO
Link Building
Technique
How to get
Backlinks
How to build
content for Backlinks
Using media and
PR for Backlinks
Internal
Linking
Using Webmaster
for Off Page SEO
Using SEO
Powersuite to track keyword Ranking
Week-3
Social Media
Marketing-1
Introduction to
Social Media
How to get
referral traffic from other sites
How to get
Social Media referral traffic
Driving
referral traffic from Facebook
Driving
referral traffic from LinkedIn
Driving
referral traffic from YouTube
Driving
referral traffic from Twitter
Other sources of Organic traffic
Social Media
Marketing-2
Running ads on
Facebook,LinkedIn,YouTube and Twitter
Using URL
tagging and Google Analytics to track these paid campaigns
Week-4
Search Engine
Marketing-Google Adword
Introduction to
Google search ads
Sources for
paid traffic
Creating Ads in
Google AdWords
Display
advertising
Creating and
Managing your Ad Campaign
Email Marketing
Introduction to
Email Marketing
Email Marketing
Cycle
Building Email
List
Creating a lead
magnet
Setting up a
squeeze page
Tackling spam
Effective
Content strategies
Tips to improve
conversion
Week-5
Affiliate
Marketing
Introduction to
Affiliate marketing
How Affiliate
Marketing Works
Major Affiliate
Marketing channels
How to set up
and run Affiliate Marketing
Making money
from Affiliate Marketing as a blogger
Understanding
Google Analytics
Introduction to
Google Analytics
Introduction to
sales funnel
Using Google
Analytics to understand visitor behavior
Heat Maps
Introduction to
Landing Pages
Using Unbounce
to create an effective landing page
Week-6
Mastering
Google Analytics-1
Conversions
& Goals
Ecommerce
Analytics
Multi Channel
Funnels
Adwords
Analytics
Tracking
website performance using Google Analytics
Tracking form
submissions and clicks using events
Optimizing the
overall campaign performance
Mastering
Google Analytics-2
Introduction to
Enhanced Ecommerce in Google Analytics
Learning from
your competitors
Using Tools for
competitive analysis
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