DATA SCIENTIST-MARKETING

MARKETING OVERVIEW

 Introduction

 Key roles and responsibilities

 Key Processes and Metrics

DATA SCIENCE WORKFLOW

 Data Science in Marketing

 Data Science professionals’ roles.

 Descriptive Analytics to derive insights from data

 Workflow Optimization and Process Improvements

PREDICTIVE ANALYTICS APPLICATION IN MARKETING

 Predictive Analytics core concepts

 Machine Learning application in Marketing.

CHALLENGES OF DATA SCIENCE IN MARKETING

 Limitations of Data Science adaptation in Marketing

 Challenges in transition.

DATA SCIENCE USE CASES IN PRACTICE IN MARKETING

 Data Science Industry use a case in the Marketing domain