Advanced Digital Marketing

Module 1 - World Of Marketing

Intro To Marketing

Types Of Marketing

History of Marketing

Why Marketing

Case Studies Of Branding

Module 2 - Digital Marketing Intro

Intro To Digital Marketing

Modules Of Digital Marketing

Why Digital Marketing Buzz

Opportunities In India & Growth Projection

Module 3 - Planning Digital Marketing Campaign

What is Business Objective

Role Of Business Objective In Digital Marketing

Use Cases Of Business Objective

Module 4 - Masterclass On Content Writing

Basic Guidelines Of Article Writing

Difference Between Article Writing & Website Content Writing

3 Assignments On Article Writing

Module 5 - Graphic Designing

Impact Of Graphics In Digital WorldUnderstanding The Working Of Canva

Logo Design

5 Hands On Assignments On Canva

Creating Various Graphic Designs For Various Digital Platforms

Module 6 - Internal Framework Of Internet - Part 1

What Is A Domain

Types Of Domains

Historical Importance Of Domains

Existing Domain Name Usage Scenario

Module 7 - Internal Framework Of Internet - Part 2

Domain Name Server

What is Hosting Space

Types of Hosting Spaces

What Is an IP address ?

Internal FrameWork Of Internet- Flow Diagram

Module 8 - Basic Terminology Of Digital Marketing

What Is Keyword

Types Of Keywords

What Is Website

Types of Websites

Nomenclature Of Digital Marketing - Snippets, SERP, Key Metrics DA,PA,LPS etc..

Module 9 - Keyword Research

What is keyword Research ?

Guidelines Of Parameter Selection Of Keyword Research

Tools Used For Keyword Research

Live Exercise : Keyword Research On Various Tools

Module 10 - Website Building - Part 1

Purchasing A Domain

Purchasing A Hosting Space Website WireFrame/ SILO Structure

Website Wireframe/ SILO structure

Basics of Website Building

Why A Content Management System ( CMS )

Module 11 - Website Building - Part 2

Plugins Setup

Page Setup

UI Enhancement Using Elementor

Additional CSS

Module 12 - Introduction To SEO

What is a Search Engine?

How a Search Engine works?

SERP Exploration

Algorithms for Search Engine

Introduction to basic Ranking Factors

Module 13 - Keyword Research & Implementation

Introduction to Keywords

Importance of Keywords

Types of Keywords

Understanding the terms Keyword Density, Keyword Proximity, Keyword Stuffing.

Best practices to shortlist keywords based on Business Objective

Tools for Keyword Research

Live Exercise: Keyword Research using various Tools

Module 14 - SEO Content Writing

Writing Content as per SEO

SEO Content Penalties

How to Recover if site got penalized

Live Exercise: Writing content

Module 15 - On Page SEO

Basic HTML Tags Introduction

Hierarchy of Header Tags

Optimizing Header Tags

Anchor Tags Optimization

Alt Tag Optimization

Module 16 - On Page SEO {Snippets}

What do you mean Snippet

Types of Snippets

Optimizing your Snippets to get more Traffic to your website

Live Exercise: Creating Snippets for the Published content

Module 17 - Search Engine Visibility

What is a SiteMap?

Types of Sitemaps

.xml Sitemap

HTML Sitemap

Generating SiteMap

Submissions of SiteMap to Webmaster

Module 18 - Website Working Analysis

What is Google Search Console?

Importance of Search Console

Analyzing the Website data

Live Exercise: Connecting your Website with Search Console and getting the Insights

Module 19 - Off Page SEO { Link Building }

What is Link Building?

Why is Link Building important?

Types of Link Building

Module 20 - Off Page SEO { Link Analysis }

Reasons of Analyzing a Competitor in Digital Marketing

Extracting the Competitor backlinks

Live Exercise: Backlink submissions using Competitor links

Module 21 - Local SEO

What is Local SEO

Importance of Local SEO

Listing the business on Search Engines

Creation of Business Listing on Google

Importance of NAP

Building the backlinks to the listed business on Google

Live Exercise: Google My Business Page Creation

Module 22 - Advanced SEO

What is Internal Linking

Power of Internal Linking

What do you mean by Schema on Google?

Schema Setup for Google Snippets

Validating the Snippet code on Google Publishers tool

Module 23 - Intro To Search Engine Marketing

What is Search Engine Marketing

Difference between SEM & SEO

Platforms Of SEM

Why SEM Is Important For Running A Business

Push v/s Pull Marketing

Role Of User Intent In Paid Marketing

Module 24 - Intro To Google Ads

Types Of Google Ads

Use Cases Of Each Types

Which Mode Of Google Ads Is the Best for Businesses

Conversion Tracking Code Setup

Module 25 - Search Ads - Part 1

Campaign Setup Basics

Location Targeting

Ad Groups and Its importance In A Campaign

Extensions

Match Types

Bidding Strategies

Search Ads - Part 2

Analysing Search Terms

Ad Preview & Diagnosis

Negative Keywords

Demographics Adjustment

Extensions

Adjusting Locations

Advanced Bidding Adjustments

Live Exercise : Adjusting

Search Ads - Optimisation Of Ads

Best Practices Of Writing Ads

Effect Of Relevant Keywords On CPC

Dynamic Keyword Insertion

Module 26 - Display Ads- Part I

Creation of Smart Display Campaign

Creation of Standard Display Campaign

Creation of Gmail Campaign

Location targeting

Budget Setup

Bidding for Display Campaigns

Audience Targeting [ demographic, in-market, affinity,remarketing ]

Display Ads- Part II

Keyword Targeting

Topic Targeting

Placement Targeting

Creation of responsive Ad Copy

Headline & Description Copywriting

Use of CTA Buttons

Use of custom Colors

Optimizing Landing Page

Module 27 - Video Ads- Part I

Creation of In-stream Skippable Ads

Creation of Video Discovery Ads

Creation of Bumper Ads

Creation of non-skippable instream Ads

Creation of Outstream Ads

Video Ads- Part II

Location targeting

Budget Setup

Bidding for Display Campaigns

Audience Targeting [ demographic, in-market, affinity ]

Keyword Targeting

Topic Targeting

Placement Targeting

Video Ads- Part III

Frequency Capping Setup

Conversion Tracking Code Setup

Remarketing Audience Setup

Module 28 - Search Ads- Advanced Topics

Conversion Tracking Code Setup

Audience Creation

Remarketing List Setup

Custom URL Parameters

Policy Manager & Billing Settings

Module 29 - Social Media

What is Social Media?

History of Social Media

Importance of social media

Marketing Opportunities through social media

Various types of Advertising through Social Media{ Platforms }

Module 30 - Facebook

Why Facebook is Important for Marketing?

Various Account Levels in Facebook

Page

Group

Profile

Creating a Facebook Page

Optimization of Facebook Page

Facebook Page Insights

Live Exercise: Creation Of a Facebook Page & Getting Insights from the Page posts.

Marketing Ways on Facebook Platform

Setting Up a Facebook Campaign

Various Marketing Goals To the Successful Business

Targeting the Specific Audience on Facebook Platform

Installation of Facebook Pixel Code into the Website

Remarketing With Facebook for the Potential Audience

Getting the Insights from the Campaigns.

Module 31 - LinkedIn

Why LinkedIn is Important for Marketing?

Various Account Levels in LinkedIn

Profile

Group

Page

Creating a Business Page on LinkedIn

Optimization of LinkedIn Page

LinkedIn Page Insights

Live Exercise: Creation Of a Business Page & Getting Insights from the Page posts.

Marketing Ways on LinkedIn Platform

Setting Up a LinkedIn Campaign

Policies of LinkedIn to Start Marketing

Various Marketing Goals To the Successful Business

Targeting the Specific Audience on LinkedIn Platform

Installation of LinkedIn Pixel Code into the Website

Remarketing With LinkedIn for the Potential Audience

Getting the Insights from the Campaigns.

Module 32 - Twitter

Why Twitter Is Important for Marketing?

Creating a Twitter Account ( Business )

Optimization of Twitter Account

Twitter Account Insights

Live Exercise: Creation Of a Business account on Twitter & Getting Insights from the Tweets

Marketing Ways on Twitter Platform

Setting Up a Twitter Campaign

Various Marketing Goals To the Successful Business

Targeting the Specific Audience on Twitter Platform

Installation of Twitter Pixel Code into the Website

Remarketing With Twitter for the Potential Audience

Getting the Insights from the Campaigns.

Why Instagram Is Important for Marketing?

Creating a Instagram Account ( Business )

Optimization of Instagram Account

Instagram Account Insights

Various Content Ideas for Daily Postings

Live Exercise: Creation Of a Business account on Instagram & Getting Insights from the Posts on Instagram.

Module 34 - Quora

Why Quora Is Important for Marketing?

Creating a Quora Account

Optimizing the Quora Profile

Quora Account Insights

Live Exercise: Creation Of a Business account on Quora & Answering

Marketing Ways on Quora Platform

Setting Up a Quora Campaign

Various Marketing Goals To the Successful Business

Targeting the Specific Audience on Twitter Platform

Installation of Quora Pixel Code into the Website

Remarketing With Quora for the Potential Audience

Getting the Insights from the Campaigns.

Module 35 - Video Marketing Introduction

What is Video Marketing ?

Various Platforms for Video Marketing

Importance of Video Marketing

Strategy to Quick Start Video Marketing

Various Levels of Channels on YouTube

Live Exercise: Creating a YouTube Channel

Module 36 - Fundamentals Of YouTube Pages And Best Practices

How to Upload a video on YouTube Channel

Checklist for Uploading a Video

Various Tools For Extracting the Video Tags of Competitors Videos

Live Exercise: Uploading a Video with the Checklist Provided in session

Module 37 - YouTube Channel Beautification

Customization of YouTube wall & Channel

Best Practices to get more Viewers and Subscribers

Creation of Playlists and placing them on the YouTube Wall

Unlocking the Various Features of YouTube for the Channel Created

Live Exercise: Creating Playlists

Module 38 - YouTube Analytics

Tracking the Performance of your YouTube Channel

Various Factors to improve the quality of videos using the Insights of Channel

Understanding the Sources for the videos to target your audience

Live Exercise: Analyzing the Insights from the videos uploaded

Module 39 - YouTube Monetization

Can we Earn Money using YouTube?

Monetization

What is the Eligibility Criteria for Earning Money on YouTube?

Becoming a Partner for YouTube in Order to Monetize

Creation of Adsense Account

Linking the YouTube Channel with Adsense Account

Module 40 - Email Marketing Modules

Importance of Email Marketing

Organizing Mailing List

How to Avoid Spam & being Blacklisted

A/B Testing

Automation of Emails

Types Of Email Campaigns

How to engage New Users

Email marketing tools & metrics

Live Exercise: Email Marketing & List Creation

Module 41 - Affiliate Marketing

What is Affiliate Marketing?

How Affiliate Marketing Tracking works

How to find Affiliate Marketing services / products to promote

What are Affiliate Networks

Affiliate Marketing Tools & Plugins

Affiliate Marketing Bidding Strategies

Affiliate Marketing Tips to increase earnings

Module 42 - Resume Building

Mock Interview Sessions

Resume Building

Building a strong LinkedIn profile to shortlist.

ExcelR Solutions Training Institute in Bangalore,BTM