Basic Diploma Course and Advance Diploma Course

Affiliate Marketing

C2 - Basic Diploma Course (30 Days)

Affiliate Marketing - An Overview

27 Must-Know Terms

3As

Best Practices for Advertisers

Best Practices for Publishers

Understanding Verticals

Pricing Models

AM - How to Pick an offer

Working In Networking

Ways of Doing Affiliate Marketing

How does Affiliate Tracking Work?

Silk Route - The Tracking Platform

How to Be A Successful Affiliate Marketer

10 Steps to Become Successful Affiliate Marketer

7 Big Mistakes

Pros and Cons

Future Perspective

C3 - Advance Diploma Course (30 Days)

Basics of BDC Modules

Silk Route - The Tracking Platform

Business through Email Marketing

Business through Digital Display Marketing

Business through Other Modules of Digital Marketing

Double Click Bid Management

Real Time Bid Management

SSP and DSP

Ad Server and Ad Network

API Integration

Email Marketing

C4 - Basic Diploma Course (45 Days)

Introduction

Bulk Emailing – An Apt Solution

Types of Emails

How to Collect Email Address

Garuda- A Bulk Mailing Injector Software

AlphaJet - The Stimulator

List Management

Autoresponder

List Segmentation

Campaign Management

Effective Ways to Use Links

Better Subject Lines

A/B Testing

Deliverability

Spam and Spam Reports

Reasons for Email Rejection

Optimize Email for Mobile Devices

Advantages

Pros and Cons

Trends 2018

C5 - Advance Diploma Course (30 Days)

Basics of BDC Modules

Trigger

HTML

Mail Testing

Domain Masking

Bounces – Hard Bounce and Soft Bounce

Technical Aspect; Back End Server Related Reports

Technical Aspect; IP and Domain Reputation

Technical Aspect; PTR, DKIM and SPF

Permission Based GDPR Compliance and Can Spam Law

Digital Display Advertising

C7 - Advance Diploma Course (45 Days)

Digital Display Advertising – Introduction

Types of Display Advertising

Pay Per Click (PPC)

Types of PPC Ads

Advantages of PPC Advertising

General formula for Calculating PPC

PPC Terminology

PPC Keyword Research

Different Keyword Match Types for PPC Advertising

How does The Auction Work?

Banner Advertising – Introduction

Standard Banner Sizes for Advertising

Objectives of Banner Advertising

Selling Advertising Space

10 Banner Ad Design TIPs

Pop Up Advertising - Introduction

Four Rules for Effective Pop-Up Ads

Features of Pop-Up Advertising

Web analytics In Popup Advertising

Contextual Advertising - Introduction

Interplay of Four Players

Terminologies

Semantic - Syntactic Matching

Search Engine Optimization (SEO)

C8 - Basic Diploma Course (45 Days)

Search Engines and Basics

Algorithms and Updates

Websites and Basics

Keyword Research and Analysis (Basics)

On Page Optimization (Fundamentals)

Off Page Optimization (Fundamentals)

Introduction to Google Analytics

Introduction to Google Search Console

C9 - Advance Diploma Course (30 Days)

On-Page SEO Techniques:

SEO Friendly Design and Architecture

Keyword Research and Competitor Analysis

Header and Footer

Technical Website Optimization

Site Audit and Advance SEO Tools

B. Off Page SEO Optimization Strategies

Introduction to Off Page SEO

Linking Building Methodology

Social, Local, Mobile (SoLoMo) SEO Strategies

Google Analytics

Google Search Console / Webmaster Tool

Social Media Optimization (SMO)

C11 - Advance Diploma Course (30 Days)

Definition of Social Media

Types of Social Media

Key Terms to Understand Social Media

How Social Media Influences Audience

How Social Media is Affecting Google Search

How to Choose Right Social Media

How Can Social Media Help My Business?

The Key Social Media tools and Networks

Establishing Your Online Identity and Message

Developing Unique Content, Positioning and Voice

How to Generate Word of Mouth

Integrating Social Media into Your Website and Blogs

How to Amplify Content with Multiple Social Media Channels – Viral Marketing

Social Media Platforms

Facebook

Twitter

LinkedIn

Google Plus

Instagram

Pinterest

StumbleUpon

Reditt

Social Media Processes

Video Optimization

Bookmarking

Power Point Presentation

Photo Sharing

Forum and Online Communities

Press Release and News

Content Sharing

Pay per Click (PPC),

SEM and SMM

C13 - Advance Diploma Course (30 Days)

PPC and SEM

Introduction to Paid Advertising (PPC)

Search Engine Marketing –Fundamentals and Case Studies

Creation of Google Display Network

Introduction to Google Ads

Pay Per Click Campaign

AdGroups and Keywords Setup

Ad Formats and Guidelines

Google Ads Auction and Bidding

Ad Extensions

Conversion Tracking

Campaign Reports Analysis

Display Ads Campaign

Remarketing Campaign

Video Marketing with YouTube

Shopping Ads Campaign

Mobile Marketing Campaign

Google Ads Tools

Google Ads Express

Social Media Marketing - Table of contents

Introduction to Social Media

Facebook Marketing and Advertising

Twitter Marketing

Youtube Marketing

LinkedIn Marketing

Instagram Marketing

Pinterest Marketing

Quora Marketing

Slideshare Document Marketing

Social Media Management Tools

Content Marketing (30 Days)

C15 - Advance Diploma Course

Content Marketing - Introduction

History and Evolution of Content Marketing

Objectives, Benefits and Strategy of CM

Business Objectives of Content Marketing

Why are Companies Using CM?

How are Companies Running CM?

Understanding Content Marketing

The Power of Storytelling

Generating Content Ideas

Planning A Long-Term Content Strategy

Building A Content Creation Framework

Becoming an Effective Writer

Extending the Value of Your Content through Repurposing

How to Effectively Promote Content

Measuring and analyzing Your Content

Developing A Growth Marketing Mindset

Measuring and analyzing Your Content

Creating A Blog Post

Creating topic Clusters and Pillar Pages

Extra Benefits of Using Content Marketing

More Inbound Approach

Customer Engagement and Innovation

Search Engine Optimization

Development of Knowledge Culture

Better Use of Company Resources

eCommerce Administration and Marketing

C17 - Advance Diploma Course (45 Days)

Administration

Introduction

Working Step-by-Step

Business Model

Business Distribution Channels

Website Creation

Vendor Management

Marketing

Marketing and Promotion Strategy

Help of Affiliate Marketing

Help of Email Marketing

Help of Digital Display Advertising

Help of SEO and SMO

Help of PPC, SEM and SMM

eCommerce v/s Market and Retailers

eCommerce Scenario in India

Case Studies on eCommerce Websites

Mobile Marketing

C18 - Basic Diploma Course (30 Days)

Introduction to Mobile Marketing

Planning Integrated Mobile Campaigns

Tracking and Analytics

App Marketing - Part 1

Building Your App Store Presence

App Store Optimization (ASO)

Channeling Emotion to Improve Ratings and Reviews

Leveraging Press and Blogs

Alternative App Stores

Need for Independent App Install Tracking

Organic v/s Reward Ads

Calculating Estimated Cost Per Install

Media Mix to Boost Ranking

App Install Creative

C19 - Advance Diploma Course (45 Days)

App Marketing - Part 2

Getting the Right Users - LTV by Traffic

Source

Optimizing App Install Campaigns

Onboarding Flow

Profiling Mobile App Users

App Deeplinking

App Indexing

Drive Virility through App Referrals

Churn Prevention

Re-Engaging with Push Notifications

Re-Targeting Ads

Tracking Your Competition

App Monetization

Overview of App Business Models

Approaches to Monetize Apps

Advertising Based Monetization

Banner v/s Native Ads

Free and Premium Models with In-App Purchases

Combining IAP with Reward Ads

Subscription Based Services

Finding the Right Ad Monetization Partner