BHC 011: Basics of Event Management

This Course is meant for beginners who are keen to work in the field of event management or for those who want to start their own entrepreneurship.It provides a basic understanding of event management in the context of events and activations, that are rapidly increasing across the world. It presents the importance of event management as a growing profession and a million dollar industry. The Course takes you through the types, characteristics, advantages and scope of events, and the opportunities in the event industry based on the diversity of events such as Intellectual Properties; Social and Cultural events (weddings, festivals, personal events etc); Managed events like Promotional campaigns/ Activations; MICE; Fairs; Sports; Rural; Digital; Government events and much more.Entrepreneurial competencies for an event manager are covered in this Course along with the necessary soft skills and other skills, to fulfill the role requirements for delivering a successful event. The Course provides knowledge on how to establish and run the events business and takes you through the process of business opportunity assessment and developing a good business plan. It further provides insights on the successful running of an event management company.