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C1 - Digital and Internet Marketing
Digital and Internet Marketing - Introduction
Understanding Marketing Processes
Five Ps of Internet Marketing
Significance of Digital Branding
Understanding Digital Marketing Process
Increasing Online Visibility
Visitors Engagement
Digital Marketing Channels
Affiliate Marketing
Email Marketing
Digital Display Advertising
SEO
SMO
PPC - SEM and SMM
Content Marketing
eCommerce Administration and Marketing
Mobile Marketing and mCommerce
Internet Marketing Tools
Internet Marketing Tracking
Inbound and Outbound Marketing
Online Reputation Management (ORM)
Influencer Marketing
Guerrilla Marketing (Youtube Cases)
Viral Marketing
Integrated Marketing
Growth Hacking
Photography and its Impact on DM
Artificial Intelligence (AI) In Digital Marketing
Converting Traffic into Leads
Lead Generation Techniques; Organics and In-Organic
Freelancing
Client Interaction
Website Planning and Structure
Website Audit
Media Planning and Buying
Project Management
Customer Relationship Management (CRM) and Tools
Digital Consumer Behavior
Psychology in Digital Marketing
Cyber Laws
GDPR (General Data Protection Regulation) Laws
Corporate Social Responsibility (CSR)
Digital Marketing Trends 2018
Digital Marketing Trends 2017
Interview Preparation
We cover maximum portfolios of digital marketing - Affiliate Marketing, Email Marketing, Digital Display Marketing, eCommerce, SEO & SMO, PPC (SEM & SMM), Content Writing, Freelancing etc. Our software development division ‘Brahma’ has been working on developing various tools and software required in digital marketing. We have successfully designed and are currently working with software like ‘Silk Route’ for affiliate tracking, ‘Garuda’ for email marketing, ‘Alpha Jet’ for contact lists and data importing, ‘Chitragupta’ for online invoicing, ‘Magnet’ for CouponNDeal website, eAlpha for eCommerce platform.
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