CONTENT WRITING

Introduction

What is Content Writing?

Importance of content writing
Essentials of Writing Can I become a content writer?
Inspirational content writing quotes and stories

Things to do before content writing

Content Writing Essentials

Different Types of Content Writing
Things to consider while writing
Things to do after writing
Content Writing for SEO
Content for Blogging & EBook
Copywriting Strategies
White Paper & Case Studies
Writing Email’s that will Convert
Career Opportunity for Content Writers

Content Marketing

1. Introduction • What is Content Marketing (CM)? • Why CM? How it helps business? • Types of promotional methods • How CM is better than other promotional methods • How CM helps inbound marketing • CM for B2B & B2C domains

2. Content for the customer • Target persona • What is a customer journey? • Knowing the marketing funnel • How can content influence customer decisions? • Mapping the content to influence the decisions • Knowing the stages of customer influence

3. Content marketing strategy • What is a content marketing strategy, and why you need one? • What are the critical components of a CM strategy? • A simple way to build a CM strategy • Creating a content structure • Types of content you can develop • Put it all in a content calendar • CM strategy best practices • Successful content strategy = Reduced bounce rates • Content distribution • Content metrics you must rely on to improve conversion rates

4. Content Development • The content writer – the backbone of CM • Becoming a content writer • Importance of storytelling – why it's needed to engage the audience • Generating content ideas • Developing content for different channels • Creating content for different stages of the funnel • Web content – the core of content marketing • Business Blogs – how to develop them • Developing emails for email marketing • Development basics for : Infographics/brochures/case studies/whitepapers • Practice session

5. Content Marketing - Things to remember • Working closely with SEO/social media teams • Know the branding guidelines/style guides • Avoid plagiarism • Understanding content consumption • Focus on continuous improvement