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Digital Display Advertising
Digital Display Advertising – Introduction
Types of Display Advertising
Pay Per Click (PPC)
Types of PPC Ads
Advantages of PPC Advertising
General formula for Calculating PPC
PPC Terminology
PPC Keyword Research
Different Keyword Match Types for PPC Advertising
How does The Auction Work?
Banner Advertising – Introduction
Standard Banner Sizes for Advertising
Objectives of Banner Advertising
Selling Advertising Space
10 Banner Ad Design TIPs
Pop Up Advertising - Introduction
Four Rules for Effective Pop-Up Ads
Features of Pop-Up Advertising
Web analytics In Popup Advertising
Contextual Advertising - Introduction
Interplay of Four Players
Terminologies
Semantic - Syntactic Matching
We cover maximum portfolios of digital marketing - Affiliate Marketing, Email Marketing, Digital Display Marketing, eCommerce, SEO & SMO, PPC (SEM & SMM), Content Writing, Freelancing etc. Our software development division ‘Brahma’ has been working on developing various tools and software required in digital marketing. We have successfully designed and are currently working with software like ‘Silk Route’ for affiliate tracking, ‘Garuda’ for email marketing, ‘Alpha Jet’ for contact lists and data importing, ‘Chitragupta’ for online invoicing, ‘Magnet’ for CouponNDeal website, eAlpha for eCommerce platform.
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