Digital Marketing

Introduction To Digital Marketing

What is marketing?

How we do marketing?

What is digital marketing?

Benefits of Digital Marketing

Digital marketing platforms and strategies

Defining marketing goals

Latest digital marketing trends

Introduction to search engines & SEO

How the search engine works?

Components of search engines

Basics

What is Search Engine’s Algorithms?

How Algorithms Works?

Why a Search Engine needs to update its Algorithm?

Search Engine Penalties and Recoveries.

Why a Search Engine penalizes a Website?

Advanced

How to optimize your site for Google Hummingbird Algorithm?

What is Google Panda Algorithm?

What is Google Penguin?

What is Google EMD Update?

How to save your site from Google Panda,Penguin and EMD Update?

How to recover your site from Panda, Penguin and EMD?

Website Audit & Competitor Analysis

What, Why and How!

Use of Website Analytic Tools

Tracking Top Analytic Reports

Using Google Webmaster Tools

Using Bing Webmaster Tools

XML Sitemap for Search Engines

Robots.txt

Incoming Link Analysis

Google Webmaster Tools

Website Domain Authority

What is Domain Authority?

Competitor Analysis

Keyword Research And Competition

Introduction to keyword research

Types of Keywords

Keyword research methodology

Business analysis and categorisation

Google keyword planner

Market research and analysis

New keyword ideas

Competition analysis

Finalising the keywords list

On-Page Optimisation

Introduction to on page

What is webmaster tools?

Verification process in webmaster tool

Selecting target location

On page analysis methodology

Fundamental on page factors

Website speed

Domain name in SEO

URL optimisation

Title tag optimisation

Meta tags optimisation

Content optimisation

Site maps generation

Using robots .txt in website

Redirecting techniques

Canonical links

Rich snippets

What are Meta Tags?

Keyword Research with Google Keyword Planner.

Image Naming, Image Title and ALT Tags Creation

Redirection TagsHeadings Tags {H1 to H6}

What is Content Writing?

SEO Friendly Content Writing

Anchor Text, Link Title

Robots.text file use and creation

HTML Sitemap creation

XML Sitemap Creation or text sitemap

Site Tracking Tools (Google Webmaster Tool,Google Analytics Tool)

Off-Page Optimisation

What is link building?

Why Backlinks are Important?

How to Get Backlinks?

Difference Between Do-Follow and No-Follow Backlinks

Types of linking methods

Link building methodology

Link analysis tools

Directory submissions

Local business directories

Social bookmarking

Using classifieds for inbound traffic

Question and answers

Blogging and commending

Guest blogging

Search Engine Submissions

Press Release writing and submissions

Classifieds posting

Forum Posting

Social Networking

Local SEO

What is local SEO?

Importance of local SEO

Submission to google my business ( Google Maps)

Completing the profile

Local SEO ranking signals

Local SEO negative signals

Citations and local submissions

SEO reporting

Website keyword position analysis

Website landing page(URLs) position analysis

Website monthly report

Google Adwords PPC Advertising

Introduction to paid marketing

Google account setup

Interface tour and linking settings

Account structure

Campaigns settings

AdGroup setup

Keyword match type

Keyword research tools

Understanding ad options

What is quality score?

Factors to improve quality score

Types of CPC’s

Bidding strategies

Ad formats

Ad guidelines

Ad extensions