Google Adwords

Module 1 - Intro to Google Adwords

What is pay-per-click

Features & benefits

How can Account Set Up

Account structure

How Set Payment Method

Google Adwords interface / Tool Used

Adwords Access at Other Account

Google Adwords Rules / Policy

Billing & payments

Account settings

Linked accounts

MCC Account – My Client Center

Basic Terminology Of Google Adwords

Campaign

Ad groups

Campaign Type

Keywords

Quality Score

Impressions

Ad Rank

Ads types

Ads Extension

Other Terms used in Google Adwords

Call-To-Action(CTA)

Click Through Rate (CTR)

Landing Pages / Destination Pages

How Optimization

Testing

Cost Related Terminology

Bid Strategy

Daily Budget

Cost Per Click (CPC)

Cost Per Acquisition

Cost Per Mile (CPM)

Billing Threshold

Ads Creating Terms

Headline

Description

How Used CTA

Destination Pages / Landing Pages

Display URL

Ads position / Performance

Module 2 - Adwords Ads Creation

How Choose a Types Campaign and Creation

Define Daily Budgets

Search network with Display

Search Networks Only

Display Networks Only

Shopping

Video

Universal App Campaign

Benefits of Selected Campaign

How Set Target Location

Set a Devices

Ads Schedule

Create Ads Group

Create a Ads Group Name

Types of Ads Groups

Ad Group Bidding Set-up

How create a Ads

How Many types of Ads

Ad writing exercise

How create a Ads Copy / benefits

Destination / Landing Pages URLs

Ads Headline Create by Case

How set a path of Display URL

Description Writing with CTA

Select of Keywords By Match Types

How add Negative Keywords

What is benefits of Negative Keywords

How check Competitor

Create Rule For Keywords Bidding

Keywords Bidding Strategy

Optimization of Adwords Account

Ads Optimization

Landing Pages Optimization

Keywords Optimization

Bid optimization

Ads Position Set

Quality Score

CTR Optimization

Delivery methods Setting

Ad scheduling

Ad Serve

Ads & Keywords Performance Optimization

Time Set up for ads

Click/ impression/Conversion/ROSA Optimization

Exclude Setting

Ads Extension

Adwords Opportunity

Campaign Health Score Improvement

Labeling

Change History

Automation Ads

Module 3 - Advanced Features of Google Adwords

How check Opportunity

How Can Used Reporting Tool

Basic Report

Time Report

Conversion Report

Location based Report

Account Access Feature

Create New Dashboard

Fraud Click Analysis

Google Express

How Connect With Google Analytics Tools

How set up Conversion

How set up Attribution Model

How Connect with Merchant Account

How Connect With Tag manager

Check Ads Preview and Diagnosis

Display & Keywords Planner

Target By Demographic

Competition Analysis

Advanced Campaign Low-Cost Advertising.

Real Time Bidding (RTB)

Module 4 - Remarketing Ads and Reports of Adwords

Remarketing Tag Code (Script) Installation

Create a Remarketing List

Website visitors

Mobile app users

Customer emails

YouTube users

Audiences

Bid strategies

Budgets Define

Target By Demographic

Bidding Report

Conversion Report

Click Report

Visitor Report

Traffic Estimator report

Impression Report