Google Adwords Course

Basics Of Google Ads

Introduction of Google Ads

Different Type of Google Ads

How can Ads benefit your business?

Ads Campaign setup (Step By Step)

Identify Business Requirements

Identify Business needs

How to use Keyword Planner Tool

How to use Google Trends

Campaign & Ads Group Setup

How to create a campaign

How to structure ad groups according to business requirements

How to use Keyword Planner to form ad groups

Ad Copy Text

Why is A/B Testing important for every campaign

What is Click Through Rate (CTR) and why is important for your campaign

How to improve your Quality Score

Ad Text Practice with Review

Comparison of Good and Bad ad Text examples

Keywords Research

Keyword Types (Broad, Phrase, BMM, Exact)

Which keyword type(s) are used in your campaign

Live Demo and case studies

A shortcut for keyword type generation

Biddings

How much should you bid for a keyword

Why bidding for the top position may be a double-edged sword

How Quality Score affects your bid prices

Optimisation

Improve your CTR (click through rate) via ad extensions

Track where your customers come from via Google Analytics

Discover keywords that created the clicks via search terms

Lower your costs with negative keywords

Improve targeting via time & location optimisation

Improve signups and conversions via landing page optimisation