Google Analytics Training Course

Introduction To Google Analytics

What is Google Analytics

Why tracking of your data is important

Setup

Set up Google analytics

Link Google Analytics to your website (Plugin Or Custom Code)

 Different Ways To Install Tracking Code To Your Website

Via WordPress plugin

Via custom code insertion

 Dashboard Walkthrough

Showing of demo account

Understanding of key metrics like Goals, Keywords, channels, Time Spent, Bounce Rate, Traffic (Mobile vs Desktop)

Navigating through the Google Analytics data

What are the important things to look out for

What are the key areas to monitor and analyse

Reports Analysis

How to read real-time reports

How to use audience reports to search for top customers

How to use acquisition reports to increase web traffic & revenue

How to use behaviour reports to find popular web content on your website

Campaign Tagging

How to track the success of campaigns

How to tag a campaign link (step by step)

Setting Up Alerts & Account Linking

How to remove spam traffic

How to set up custom alerts

How to link Google Adwords to Google Analytics

How to add colleagues/outsourced worker to Google Analytics

Learn the steps to integrate your Google Analytics account to your Google Webmaster