Leadership in Arts Fundraising

Explore techniques to lead effective arts fundraising
Discover how to analyse your organisation’s fundraising and make it central to its operations
Understand your organisational culture and how it affects change in fundraising
Lead successful fundraising while navigating change and crisis

Effective leadership is vital for successful fundraising in the arts and culture; a sector that heavily relies on external funding as part of its income mix It’s not just about meeting immediate financial needs, but also about fostering an innovative fundraising culture

This three-week course will help you understand your role as a leader in developing and embedding fundraising within your organisation

To lead innovative fundraising, you will need to evaluate where it fits in your organisation

You’ll learn how to identify key internal and external relationships and be introduced to models to help you assess their effectiveness You’ll review industry examples and consider how you can put fundraising at the heart of your organisational structure

On this course, you’ll examine how your organisational culture and your stakeholders’ roles affect the fundraising performance and what you can do to change it

To help you lead change, you’ll be introduced to tools that identify attitudes towards risk and innovation By exploring case studies, you’ll explore techniques that aim to make your organisation resilient and adaptable

Unplanned change is inherent in the arts and cultural sectors You’ll explore how to distinguish between crisis-led change and longer-term realignments that require changes to your fundraising approach, as well as how to deal with unforeseen changes to avoid disruption

You’ll also consider emerging trends in fundraising and giving, and explore alternative approaches from around the world

This course will be of interest to leaders in the arts and cultural sector You may be working or aspiring to work as an executive or an artistic director, a CEO, or a general or a financial manager

It may also interest you if you are a board member or senior fundraiser throughout the arts and cultural sector

Whatever your specific role, if you are a senior cultural leader this course is for you