Marketing Management II free videos and free material uploaded by IIT Kanpur Staff .
Week 1: Design, Launch, & Management of Market Offerings
Week 2: Design, Launch, & Management of Market Offerings
Week 3: Services Marketing
Week 4: Brand Management
Week 5: Brand Management
Week 6: Design and Implementation of Pricing Strategies
Week 7: Marketing Channels and Distribution System
Week 8: Integrated Marketing Communication
This is part-II of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function.
INTENDED AUDIENCE : Contents will be updated soon PRE-REQUISITES : Graduation, Marketing Management-I
INDUSTRY SUPPORT : FMCG, Automotive, Chemical, Pharmaceutical, Engineering and Service Industries
- 0 Reviews
- 0 Students
- 128 Courses
Write a public review