Public Library Marketing and Public Relations in University of Michigan free videos and free material uploaded by University of Michigan Staff .
Syllabus / What will i learn?
Weekly themes tentatively scheduled to cover:
Introduction
DIY Marketing
Working effectively with a graphic designer
Social media strategies
Working with the press
Curriculum for this course
0 Lessons
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Description
In this course, part of the Public Library Management Professional Certificate program, you’ll learn how to use attractive graphic design, public relations outreach with the media, and paid marketing to better communicate about your library and, in the case of social media, build better conversations and relationships with patrons.
Solutions at multiple budget points (e.g., DIY software versus working with a designer) will also be discussed.
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