Search Engine Optimisation Course

Introduction

What is SEO

How do Search Engines work

SEO vs Pay Per Click (PPC)

Latest Google Updates (Penguin, Panda, Hummingbird etc.)

Keywords Research

Understanding Google Keyword Planner Tool

Keyword selection process: Short-tail vs Long-tail, Action vs General

 Web Hosting & Domain Name

What is domain name and web hosting

How they affect SEO

WordPress & Plugins

Basic introduction to the use of WordPress

Suggested WordPress plugins for a better SEO ranking

On-Page SEO

What is On-Page optimization and how it affects ranking

Types of SEO signals that Google captures

Understanding Mobile SEO and how it affects ranking

Video and Image optimization

SEO Link Strategies – Internal, External and Permalink

Building Google preferred web structure

Content optimization

Understanding Google meta tag and meta description

Case studies – Good vs Poor On-Page SEO websites

Off-Page SEO

What is Off-Page optimization and how it affects ranking

Effective link building strategies

Case studies – Good vs Poor Off-Page SEO websites

Google Webmaster

What is Google Webmaster Tool

Google indexing process

Building and Submitting XML Sitemap

How XML Sitemap affect your SEO ranking

Landing Page & User Experience

Creating Content for Visitor

Components for Landing

Important points for web page Content

Organising content on web page

Type of testimonial on web page

Role of videos for SEO