SEM / PPC Training free videos and free material uploaded by idigitalacademy staff .
Introduction to PPC and concepts
Learn in detail about Google Search and Display Campaigns
Keyword bidding
Managing campaign performance
Work with Google Ad Scheduling
Ad Delivery
Learn about Conversion Tracking
Code Tracking
Link with Google Analytics
Advanced SEM concepts and implementation
Google Adwords and PPC
Overview of Google AdWords
Introduction to Inorganic Search results
Google AdWords and PPC advertising
keywords bidding
Google AdWords Account Setup
AdWords Account Structure
Working with Campaigns, AdGroups, Keywords, Ads, etc.
Advertising Campaign Types – Display, Search., Shopping and Video
Comparison between Search and Display Campaign
AdWords Algorithm
Understanding of how AdWords rank Ads
Detailed description of AdWords Algorithm(Adrank), Adwords Quality score
Importance of Quality Score
What is CPC, CTR and ROI
Importance of CTR
Bids and Budget
Search Campaign Creation
Search campaigns and its Types including Standard, Dynamic Search
All features and Product Listing Google Merchant Centre
Creating your First Search Campaign, Campaign Settings
Location Targeting and its Types
Bidding Strategy (CPC)
Types of Bidding Strategy, Manual, Auto, Strategies for Advanced Level Bidding
Enhanced CPC, CPA, Flexible Bid Strategy
Advantages and disadvantages of Bid strategies
Adwords Ad groups
Adwords ad extensions its Types and importance Ad-extensions and its Types
Add Ad-extensions in Campaign
Using Keyword planner
Finding appropriate keywords
Add Keywords in AdGroup, Keyword Planner Tool, Different types of f Keywords-Boards, exact, phrase etc.
Advantages and Disadvantages of Keywords
Ads Creation
Ad metrics
Display URL
Destination URL
How to write an Ad Copy?
Good and bad examples of Ads
Performance / Conversion Tracking
Understanding the use of Conversion Tracking
How to set up Conversion Tracking
Track Code in website
Verifying Conversion statistics
Search Campaign Optimization
Optimizing campaigns through AdCopies
Ways to increase CTR
Quality Score and how to increase it
Significance of Negative Keyword
Evaluate Campaign statistics
Conversion Report in Optimization
Keyword Optimization
Identify Fraud Clicks
Display Campaigns
Display Campaign Creation
All features and Mobile App
Increasing engagement through Remarketing
Comparison between Display and Search Campaign Settings
Performing campaign settings
Google Ad Scheduling
Google Ad Delivery
Placement of Ads
Creating various AdGroups
Using display planner tool
Finding relevant websites for ads placement Creating text ads
Creating banner ads using tools
Uploading banner ads
Examples of good/bad banner ads display campaign
Display Campaign Optimization
PPC Training in Bangalore, BTM Layout offered by I Digital Academy enables the students to learn the most advanced concepts of paid advertising. PPC Training covers all forms of paid advertisements like PPC, Search Advertising, Display Advertising, Shopping Ads, Mobile Ads, and Video Ads. At the end of the PPC Training, you will be eligible for Google certification for Adwords provided by Google. We offer 100% Placement Assistance for Students after successful completion of the PPC Course.
During the PPC Course, also Know as SEM(Search Engine Marketing) Course we teach you to optimize your website and ads to outperform the competition using effective PPC and Display campaigns. Know how to drive high-quality traffic to your site by learning and practicing keyword research and implementation strategies, social media leveraging tactics, and video, image and landing page optimization.
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