UX Research at Scale: Surveys, Analytics, Online in University of Michigan

UX Research at Scale: Surveys, Analytics, Online University of Michigan

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Created by University of Michigan Staff Last updated Mon, 28-Feb-2022 English


UX Research at Scale: Surveys, Analytics, Online in University of Michigan free videos and free material uploaded by University of Michigan Staff .

Syllabus / What will i learn?

When and How to Use Surveys

Asking the Right People (Coverage Error)

Getting Answers (Nonresponse error)

Writing Questions (Measurement Error)

About Research at Scale

Behavioral Analytics

Remote Testing

A/B Testing and Preference Testing



Curriculum for this course
0 Lessons 00:00:00 Hours
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Description

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design!

Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them.

What You’ll Learn:
-Learn how web analytics works and how to analyze analytics data
-Understand how to develop A-B tests, before/after, and multivariate experiments
-Learn how to set up and analyze remote unmoderated testing studies
-Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research
-Understand the survey population: when to sample, when to recruit
-Develop a survey instrument that meets your requirements
-Analyze and report on surveys -Learn to critique user surveys

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1 to 1 Online Training contact instructor for demo :


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Material price :

Free

1:1 Online Training Fee: 1 /-
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