WSQ Approved Digital Marketing Course

 Key Concepts

Digital Marketing Overview.

Digital Marketing Techniques.

Digital Marketing Goals.

Planning

Digital Marketing Strategy Considerations.

Design Considerations.

Content Marketing.

Web Presence Options

Web Presence Solutions.

Creating a Web Presence.

Content Management Systems.

Website Considerations

Website Structure

Website Design.

Website Promotion

Search Engine Optimisation

Search Engine Optimisation Overview.

Keywords for SEO.

Social Media Marketing Considerations

Social Media Platforms.

Social Media Marketing Campaigns.

Social Media Accounts

Social Media Profile Types.

Creating a Social Media Business Profile.

Using Social Media

Social Media Profile Types.

Creating and Updating Posts.

Social Media Management Services

Social Media Management Services.

Scheduled Posts.

 Social Media Marketing & Promotion

Influencers, Reviews and Referrals.

Targeted Audience.

Social Media Engagement, Lead Generation & Sales

Comments and Notifications.

Calls to Action./li>

 Online Advertising

Online Advertising Overview.

Search Engine Marketing Platforms./li>

Online Advertising Platforms.

Types of Online Advertisement.

Social Media Advertising.

 E-Mail Marketing

E-Mail Marketing Platforms.

Creating an E-Mail Marketing Account.>

Creating & Managing Contact Lists.

Creating & Managing E-Mail Campaigns.

Mobile Marketing

Mobile Marketing Overview.

Mobile Applications.

Mobile Marketing Consideration

Mobile Advertising.

Web Analytics

Analytics Overview.

Website Analytics Overview.

Using Website Analytics.

Web Analytics

Social Media Insights Overview.

Using Social Media Insights.

E-Mail Marketing Analytics

E-Mail Marketing Analytics Overview.

Using E-Mail Marketing Analytics.

Online Advertising Analytics

Online Advertising Analytics Overview.

Using Advertising Analytics.