Week 2:Export Marketing (Indirect & Direct Exports),Theories of International Trade, Internationalization Theories for Entry Modes.
Week 3:Cultural Dimensions -Tools & Techniques, Cross-cultural sales negotiations, Implications of Hofstede’s Work.
Week 4: Concepts of Import & Export Processes, Methods of payments Bill of Exchange, Letter of Credits, INCO Terms, Trade Barriers,Customs House agents, Bill of Entry.
Week 5: Designing a global marketing programme - Concept of Marketing Mix , Product Mix, Standardization & Adaption of the International Marketing Mix, Product Classifications, Customer Value Hierarchy, Pricing decisions Distribution Decisions, Communication Decisions
Week 3:Cultural Dimensions -Tools & Techniques, Cross-cultural sales negotiations, Implications of Hofstede’s Work.
Week 4: Concepts of Import & Export Processes, Methods of payments Bill of Exchange, Letter of Credits, INCO Terms, Trade Barriers,Customs House agents, Bill of Entry.
Week 5: Designing a global marketing programme - Concept of Marketing Mix , Product Mix, Standardization & Adaption of the International Marketing Mix, Product Classifications, Customer Value Hierarchy, Pricing decisions Distribution Decisions, Communication Decisions
Week 6:International Business Case analysis & probable solutions – Study of two different case studies –Direct Entry Strategy , Make or Buy decision.
Week 7: Session 1 & Session 2: Live interaction with Practicing Managers dealing with large International Markets. Learning from their vast experience of International Business Expansion across the globe
Week 8:Session 3 Live interaction with Practicing Manager dealing with large International Markets.& Conclusion session
Week 7: Session 1 & Session 2: Live interaction with Practicing Managers dealing with large International Markets. Learning from their vast experience of International Business Expansion across the globe
Week 8:Session 3 Live interaction with Practicing Manager dealing with large International Markets.& Conclusion session
Write a public review