Digital Marketing

Introduction to Digital Marketing

 What Is Digital Marketing?

 Why Digital Marketing?

 Digital Marketing Platforms?

 Digital Marketing – Organic & Paid

 Digital Marketing Era And The Way Forward

 Digital Marketing For Students, Professionals And Businesses

Search Engine Optimization

What Is SEO?

 Growth Of SEO In The Recent Years

 Ecosystem Of A Search Engine

 What Are The Kinds Of Traffic

On Page Optimization

 What Is Onpage Optimization?

 HTML Basics

 CSS Basics

 Meta Tags Usage

 Using Javascript To Our Advantage

 Graphics Optimization

 Contextual Interlinking

 Micro Formats & Schemas

 Improving Demographic Score

Off-Page Optimization

 Linking Strategies

 Competitor Analysis

 Sculpting

 Link Baiting

 Professional Article Exchange

 Social Book Marking And Promotions

 Directory Submissions

Misc Tools

Google Webmaster Tools

 Site Map Creators

 Browser Based Analysis Tools

 Page Rank Tools

 Pinging & Indexing Tools

 Dead Links Identification Tools

 Open Site Explorer

 Domain Information / Whois Tools

 Quicksprout

Search Engine Marketing

 Introduction To SEM

 SEM Platforms – Paid Platforms

 Introduction To Google Adwords

 What Is Google Adwords?

 How Is It Different From Other Platforms?

 Create An Adwords Account

 Key Terminologies In Google Adwords

 Google Adwords Account Structure

 Ad Approval Process

 Campaign Creation Process

 Search & Display Network

 Keyword Match Types

 Keyword Selection (Keyword Planner)

 Display Planner

 Ad Extensions

 Different Types Of Extensions

 Creating Location Extensions

 Creating Call Extensions

 Create Review Extensions

 Ad Creation Process

 Keyword Grouping

 Bidding Techniques – Manual / Auto

 Site Targeting

 Keyword Targeting

 Demographic Targeting / Bidding

 CPC-Based, CPA-Based & CPM-Based Accounts

Advanced Campaign Settings

How To Handle Different Devices

 Mobile Specific Bids

 Ad Scheduling

 Ad Rotation

 Ad Delivery Settings