Essentials in Arts Fundraising

Learn how to fundraise effectively with arts and culture industry experts
Write a compelling fundraising application
Explore corporate sponsorship
Design campaigns that promote individual giving and learn about digital fundraising

External investment and philanthropy have always been crucial for arts and culture organisations As the sector recovers from the pandemic, fundraising is more important than ever

This two-week course, led by experts in arts fundraising, will show you how to fundraise from a variety of sources to build resilience, even in times of crisis

You’ll learn to identify the criteria and strategies of the organisations that you are approaching This knowledge will help you understand how to present a strong business case that explains the return on investment of your proposal and a clear budget that quickly shows what you’re trying to achieve

You’ll be introduced to corporate sponsorship and understand what corporations are looking for when seeking partnerships with arts organisations You’ll learn the benefits and challenges of working with a corporate partner and how to effectively identify, research, and approach partners that best represent your organisation’s unique values

You’ll discover different types of individual giving programmes, understand what motivates people to give, and will design strategies to encourage donors to give You’ll then be introduced to digital fundraising before exploring crowdfunding and how to develop appealing propositions suitable for your audiences

This course is designed for anyone working in the arts and culture industry who wants to take their first steps in fundraising

It will be useful to businesses, artists, leaders, managers, trustees, volunteers and learners who are new to fundraising or require a refresher